Hi, I’m Demi!

I’ve spent the last 16 years making hair look fabulous in high-end salons around the world. It all started in South Africa, where I trained at one of the country’s most respected hairdressing colleges, collecting distinctions along the way (because apparently I took homework a little too seriously).

Somewhere between all that training and thousands of heads of hair later, I discovered my true calling: Blondes. Bright blondes, lived-in blondes, creamy blondes, icy blondes… if it’s blonde, I’m probably already thinking about how to make it even prettier.

When I’m not creating dream hair in the salon, I’ve worked behind the scenes at fashion shows, photoshoots and television productions, as well as competing in both national and international hairdressing competitions. Safe to say, I’ve seen a few hair dryers in my time!

These days, my favourite place to be is in my private Leicester salon situated in Groby, creating beautiful, healthy blonde hair that makes my clients feel like the very best version of themselves. Whether you’re after a subtle refresh or a complete transformation, you’ll have my full attention, plenty of laughs along the way, and a hairstyle that’s completely tailored to you.

I can’t wait to meet you, chat all things hair, and help create the blonde you’ve been dreaming about. (Tea, coffee, cocktails and snacks are all part of the experience too… because great hair shouldn’t happen on an empty stomach!)